Facebook LinkedIn PinterestRSS Instagram Twitter Vine careerplus-badges careerplus-degree Created with Sketch. careerplus-employers Created with Sketch. careerplus-faq Created with Sketch. careerplus-individuals Created with Sketch. careerplus-local-experts Created with Sketch. careerplus-pricing careerplus-registration Created with Sketch. careerplus-responsive Created with Sketch. careerplus-self-paced Created with Sketch. careerplus-stackable Created with Sketch.

Welcome back to Clarke University! Together, we will cultivate new ways of delivering the Clarke experience — supporting each other and our community. We stand as One Clarke, One Community.

Fall 2020 Return to Campus Information
COVID-19 Communication

Marketing Careers (Business Administration Majors)

Definition

Business administration, with an emphasis in marketing, involves the study of consumer needs and desires for products and services, their willingness and ability to pay for these needs/desires and the geographical vicinity in which these consumers reside.

Can you prove you have the most important skills to hear “you’re hired?”

Communication Skills

Communication skills involve active listening and presentation as well as excellent writing capabilities. Can you explain technical concepts to partners, customers and coworkers in a way they will understand?

Computer and Technical Literacy

Today, most jobs require basic competency in computer software.

Interpersonal Skills

The ability to work in teams, relate to people and manage conflict is extremely important in the workplace. How have you done this in the past? What is your conflict management style?

Adaptability

Are you able to adapt to changes and manage multiple tasks? In today’s professional world, the ability to learn new technologies and adjust to changing surroundings is important.

Research Skills

Hiring managers seek employees that are skilled at assessing situations, are able to seek multiple perspectives and gather more in-depth information.

Project Management Skills

Organization, planning and effectively implementing projects are all important skills to an employer. Many companies are choosing not to hire project managers, and are expecting all employees to possess the skills necessary to carry out projects.

Problem-Solving Skills

You need the ability to use creativity, reasoning, past experience, and available resources to resolve issues in any field. Solving problems will save your organization time and money.

Strong Work Ethic

Can you take initiative? Are you reliable? Can you do the job right the first time? Managers don’t have the time watch your every move, so this is a skill that is expected from all employees.

Emotional Intelligence

Emotional Intelligence is not a skill that will be listed in a job description. However, it is a highly sought after skill that relates to social skills, social awareness and self-management abilities.

Additional Sources of Information

Career Selector
Marketing and Sales Jobs