Career Services


Business Administration: Marketing


Business administration, with an emphasis in marketing, involves the study of consumer needs and desires for products and services, their willingness and ability to pay for these needs /desires, and the geographical vicinity in which these consumers reside.

Job Titles to Consider



Account Representative
Advertising Manager
Assistant Buyer
Business Credit / Loan Administrator
Circulation Manager
Claim Adjuster / Examiner
Comparison Shopper
Consumer Credit / Loan Officer
Customer Services Worker
Director of Marketing
Field Representative
Insurance Agent / Broker
Market Research Analyst
Marketing / Sales Manager
Media Buyer / Representative
Merchandise Manager
Personnel Specialist
Product Manager
Property Manager
Purchasing Agent
Retain Store Manager
Sales Manager
Securities Sales Agent

Can you prove you have the most important skills to hear “You’re Hired”?

Communication Skills
Communication skills involve active listening, presentation as well as excellent writing capabilities. Can you explain technical concepts to partners, customers and coworkers in a way they will understand?

Computer and Technical Literacy
Today, most jobs require basic competency in computer software.

Interpersonal Skills
The ability to work in teams, relate to people and manage conflict is extremely important in the workplace. How have you done this in the past? What is your conflict management style?

Are you able to adapt to changes and manage multiple tasks? In today’s professional world, the ability to learn new technologies and adjust to changing surroundings is important.

Research Skills
Hiring managers seek employees that are skilled at assessing situations, are able to seek multiple perspectives and gather more in-depth information.

Project Management Skills
Organization, planning and effectively implementing projects are all important skills to an employer. Many companies are choosing not to hire project managers, and are expecting all employees to possess the skills necessary to carry out projects.

Problem-Solving Skills
You need the ability to use creativity, reasoning, past experience, and available resources to resolve issues in any field. Solving problems will save your organization time and money.

Strong Work Ethic
Can you take initiative? Are you reliable? Can you do the job right the first time? Managers don’t have the time watch your every move, so this is a skill that is expected from all employees.

Emotional Intelligence
Emotional Intelligence is not a skill that will be listed in a job description. However, it is a highly sought after skill that relates to social skills, social awareness and self-management abilities.

Professional Organizations

American Marketing Association

Advertising Age

The Ad Council

Additional Sources of Information

Career Selector



Marketing and Sales Jobs
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